"Voice of the Customer" Train Wrecks

This is the first in a series of ten posts that explore my deep concerns about the effective application of Voice of Customer (VOC) research in B2B [...]

Calling Uncle

It’s the holiday season, when our thoughts intensify on friends and family. Most of us have had a favorite aunt or uncle that we’ve gone to for sage advice. Maybe we prefer them to our parents because they seem more objective and confidential, they listen well, are positive and patient, they’re a safe harbor, or [...]